If necessary, many businesses, professional practices and small business owners are not able to identify their ideal customer, client or patient.
For a better understanding of your target audience, factors such as age, sex, geographic location, income, employment and / or education, composition, personal interests and other demographic data.
Risk of not knowing what you want to do business - and it's your business - that's what you're probably relying on ineffective methods of positioning and marketing is done.
Many entrepreneurs make the mistake of believing that without a focused approach "Shotgun" on advertising and brand exists as the norm in most industries. Unfortunately, the standard is often simply "standard" results ... In other words, the result is far from optimal.
Acceleration but one of the keys to your success and keep customers better service work is to understand that you should not and will not be "all in all."
This is where it gets the target customers / patients / clients to develop in. Profile
Creating a profile (also known as avatars) that this man greatly enhance the effectiveness of marketing activities and all aspects of your business, the better.
Tips for creating an avatar
Let us first consider the importance of knowing your target audience. If you offer solutions for weight loss, for example, your ideal client someone is interested in losing weight? Or a mother at the age of 30 and 45 who have been tried (in vain for help)? Different diet plans and fell to a gym second course is the starting point for a much more focused.
Next question: What is the main benefit expected from your ideal client? What are the positive effects they need or want? What they want to overcome the frustration?
Promotion and positioning of your business idea to communicate the effectiveness of your product or service can help you reach your customers eliminate these benefits and / or these frustrations.
It is important not to make assumptions, but the research that will help you better understand how to meet their needs and understand how you can think of.
Here are some tips: send a survey Subscribe to read magazines and interest in their e-mail lists, see where you meet - corporate events, community centers and business and social life, such as Internet forums, blogs and other relevant sites.
In other words, you should be able to get your business or practice can not see how you look, but your potential (and current) clients see, depending on their needs and goals.
This allows you to "see through their eyes," and, in turn, serve them better, and your company stronger and more efficient in the process.
.GOOD TRY, do not forget to comment!!!!
